Written for pastors,
by a pastor.
Practical, honest writing on church websites, digital ministry, and what it actually takes to reach the people searching for your church right now.
- June 30, 202611 min read
Why I Stopped Building Churches on WordPress
I love WordPress. I've built on it for years. But for a church — a place with no IT department and a pastor who already has enough to carry — it quietly becomes a liability: the hacks, the spam, the broken plugins, the site that's down on a Sunday and nobody knows why. A pastor-to-pastor case for the simpler, sturdier way I build now: static sites on modern, plain hosting that don't get hacked, don't slow down, and don't need babysitting.
Read article - June 27, 20269 min read
How to Live Stream Your Church Service (A Simple Setup That Actually Works)
You don't need a media team or a soundproof control room to put your service online. A pastor-to-pastor walkthrough of a genuinely simple live-stream setup: one smart camera, one free service that sends your stream to YouTube and Facebook at the same time, and the one detail most churches get wrong — the audio. Exactly what I use, why each piece is there, and how to get it running before next Sunday.
Read article - June 24, 20268 min read
How to Edit Your Church Website With AI
Most pastors dread touching their own website — the logins, the dashboards, the fear of breaking something. It no longer has to be that way. A plain, pastor-to-pastor walkthrough of how to update your church site by simply telling an AI what you want changed: how it works, what to say, the safety net that lets you undo anything, and why you still own everything at the end.
Read article - June 23, 202612 min read
Meeting Them at the Well: Writing Web Pages for the Need a Soul Already Feels
A woman came to a well in the heat of the day for water, and went home having found the Christ. She came for the thing she felt; He gave her the thing she needed. That is the whole work of church website content. People do not search for God — they search for relief from the things only God can heal. A pastor-to-pastor guide to building pages that meet your neighbors at their felt need and walk them, honestly, to the One who changes the heart.
Read article - June 16, 202612 min read
Casting the Net Where the Fish Are: Keyword Targeting for Baptist Churches
Peter toiled all night and caught nothing — until the Lord told him where to let down the net. Church SEO is the same question: are we casting where the fish are? A pastor-to-pastor look at keyword value and targeting — what your neighbors are actually searching, what they're carrying when they search it, and how to make sure they find a church that points them to Christ.
Read article - June 15, 20269 min read
How Churches Can Use AI to Help with the Ministry
AI has quietly made its way into the church office whether the pastor planned for it or not. A pastor-to-pastor look at where these tools can genuinely serve a congregation — admin, the website, slides, translation, study prep — and where a shepherd must hold the line: the pulpit, pastoral care, and doctrine.
Read article - June 15, 202611 min read
Helping Local Families Find Your Church: A Local SEO Guide
When someone nearby searches "Baptist church near me," does your church come up — and does what they see make them want to visit? A plain-English, pastor-to-pastor walkthrough of local church SEO: claiming your listing, the words real visitors search, page titles, descriptions, and how to improve one page at a time.
Read article - June 9, 20269 min read
The Free Tool Bringing Visitors to Your Church
Setting up your Google Business Profile is the modern version of putting out tracts — making your church available where the lost are actually looking. A pastor-to-pastor walkthrough, with real numbers from my own church, and how to set yours up step by step.
Read article - June 8, 20267 min read
The Quiet Power of Web Chat for Churches
A pastor-to-pastor case for putting a chat box on your church website — why it matters, how it works without staffing a help desk, and the conversations it quietly opens.
Read article - May 20, 20268 min read
Your Website Is a Way Into the Living Room
A pastor-to-pastor case for why mobile-friendly church websites matter — and what the people searching at 11pm are actually looking for.
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